Ring doorbell customers angry at 43% price hike

Users of Ring video doorbells have reacted angrily to a huge price hike being introduced in March.

After buying the devices, customers pay a subscription to be able to receive alerts when the bells are rung, and review the footage they gather.

That subscription is going up 43%, from £34.99 to £49.99 per device, per year, for basic plan customers.

The firm, which is owned by Amazon, insisted it still provided “some of the best value in the industry.”

Its customers appear not to to agree.

One took to the Ring message board to say they would cancel their subscriptions and boycott the company.

Another user wrote: “40% plus increase in annual fee for no extra benefits. Not even an attempt to justify.

“Kit works well but I bought the Ring option partly because the fee was reasonable.”

Many other customers said they had now cancelled their subscriptions, while some said they had previously recommended the cameras but would not do so now.

In a statement, Amazon said: “Since Ring launched its Protect Basic Plan in 2015, we’ve regularly found ways to enhance the plan to give our customers more value.

“As we continue to invest in the services we offer, we are updating our Protect Basic plan pricing.”

The basic plan has doubled since 2022, when it cost £24.99 per year for each device.

Customers can also pay monthly. For them charges are increasing from £3.49 to £4.99 a month.

The upfront cost of Ring Doorbells currently ranges from £49.99 to £169.99, according to their website.