{"id":1143,"date":"2023-10-03T11:18:07","date_gmt":"2023-10-03T11:18:07","guid":{"rendered":"https:\/\/260web.com\/news\/tiktok-testing-out-advert-free-monthly-subscription\/"},"modified":"2023-10-03T11:18:07","modified_gmt":"2023-10-03T11:18:07","slug":"tiktok-testing-out-advert-free-monthly-subscription","status":"publish","type":"post","link":"https:\/\/260web.com\/news\/tiktok-testing-out-advert-free-monthly-subscription\/","title":{"rendered":"TikTok testing out advert-free monthly subscription"},"content":{"rendered":"

TikTok testing out advert-free monthly subscription<\/p>\n

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\"TikTok\"<\/picture><\/span>Getty Images<\/span><\/div>\n<\/figure>\n<\/div>\n
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By Liv McMahon<\/div>\n
Technology team<\/div>\n<\/div>\n<\/div>\n<\/div>\n
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TikTok is testing a new monthly subscription which would get rid of adverts on the video sharing site.<\/b><\/p>\n<\/div>\n<\/div>\n

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The BBC understands the Chinese firm is trying out the service in an English-speaking market outside the US, but has declined to comment on exactly where. <\/p>\n<\/div>\n<\/div>\n

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The subscription is being tested at $4.99 (\u00a34.13).<\/p>\n<\/div>\n<\/div>\n

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Meanwhile, Meta is reportedly mulling ad-free subscriptions for people in the EU to navigate the bloc’s advertising rules. <\/p>\n<\/div>\n<\/div>\n

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TikTok currently displays personalised adverts for all users over the age of 18.<\/p>\n<\/div>\n<\/div>\n

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Techcrunch, the news website, reported that the test is small scale and there is no certainty that a subscription will be rolled-out globally. <\/p>\n<\/div>\n<\/div>\n

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YouTube and X, formerly Twitter, are among sites already offering fewer or no ads for a monthly fee.<\/p>\n<\/div>\n<\/div>\n

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According to the Wall Street Journal, Meta, which owns Facebook and Instagram, is looking into its own service in Europe for users who do not consent to personalised adverts.<\/p>\n<\/div>\n<\/div>\n

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In a response to an EU ruling, Meta said in August it intended to change its terms and get consent from users to display adverts based on their personal data.<\/p>\n<\/div>\n<\/div>\n

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Meta has now reportedly told EU regulators it would charge users roughly \u20ac10 (\u00a38.68) a month to use Instagram and Facebook without personalised adverts on desktops, and \u20ac13 (\u00a311.28) a month to use them ad-free on mobile.<\/p>\n<\/div>\n<\/div>\n

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The BBC has contacted Meta for comment.<\/p>\n<\/div>\n<\/div>\n

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