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Entertainment giants Lionsgate are partnering with artificial intelligence (AI) company Runway to allow a new AI model to be trained on their extensive film and TV archive.<\/b><\/p>\n
Lionsgate, the studios behind series such as The Hunger Games <\/i>and John Wick<\/i>, will benefit by being able to use the resulting AI technology in future productions.<\/p>\n
\u201cRunway\u2026 will help us utilize AI to develop cutting edge, capital efficient content creation opportunities,\u201d Lionsgate Vice Chair Michael Burns said in a statement.<\/p>\n
Few details about about how the AI technology will be used in production have been released – but given that one of the main reasons for the months-long 2023 Hollywood actor\u2019s strike was concern over the use of AI in film production, there have been many negative responses to the collaboration.<\/p>\n
\u201cWe’re already seeing a lot of job loss in the creative industries, that is only going to get worse.\u201d writer and producer Helen Delzany told the BBC. \u201cBut the greater tragedy in all of this is how stale film and entertainment may become.\u201d<\/p>\n
Actor Alexander Chard posted on X \u201cOur words, performances, and direction are merely to feed the machine until we\u2019re no longer needed.\u201d<\/p>\n
Other users on X described the collaboration as \u201cvile\u201d and \u201cdisgusting\u201d, though some who work in the field have been more positive.<\/p>\n
Producer PJ Acetturo – who is also the CEO of an AI entertainment company – described it as \u201camazing for the industry\u201d and a way to \u201cbridge the two worlds\u201d of AI and film production.<\/p>\n
Runway are also currently being sued for potential copyright infringement by a group of artists, with a US district judge ruling last month that the firm were part of a group of AI companies illegally storing images in image generation systems.<\/p>\n
In June, a London cinema was forced to drop an AI-written film due to negative backlash.<\/p>\n
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