{"id":506,"date":"2023-03-10T17:50:20","date_gmt":"2023-03-10T17:50:20","guid":{"rendered":"https:\/\/260web.com\/news\/meta-exploring-plans-for-twitter-rival\/"},"modified":"2023-03-10T17:50:20","modified_gmt":"2023-03-10T17:50:20","slug":"meta-exploring-plans-for-twitter-rival","status":"publish","type":"post","link":"https:\/\/260web.com\/news\/meta-exploring-plans-for-twitter-rival\/","title":{"rendered":"Meta exploring plans for Twitter rival"},"content":{"rendered":"

Meta exploring plans for Twitter rival<\/p>\n

\n
\n
\"Meta<\/picture><\/span>Reuters<\/span><\/div>\n<\/figure>\n<\/div>\n
\n
\n
\n
\n
By Shiona McCallum<\/div>\n
Technology reporter<\/div>\n<\/div>\n<\/div>\n<\/div>\n
<\/div>\n<\/div>\n
\n
\n

Meta, the parent firm of Facebook and Instagram, is working on a standalone, text-based social network app.<\/b><\/p>\n<\/div>\n<\/div>\n

\n
\n

It could rival both Twitter and its decentralised competitor, Mastodon.<\/p>\n<\/div>\n<\/div>\n

\n
\n

A spokesperson told the BBC: “We’re exploring a standalone decentralized social network for sharing text updates. <\/p>\n<\/div>\n<\/div>\n

\n
\n

“We believe there’s an opportunity for a separate space where creators and public figures can share timely updates about their interests.”<\/p>\n<\/div>\n<\/div>\n

\n
\n

A Twitter-like app would allow Meta to take advantage of the current chaos at the Elon Musk-led company, where cost-cutting has been rampant.<\/p>\n<\/div>\n<\/div>\n

\n
\n

Twitter has been struggling to hold on to its advertising base since Mr Musk’s takeover of the platform late last year. <\/p>\n<\/div>\n<\/div>\n

\n
\n

Companies have pulled back spending following Twitter’s move to restore suspended accounts and release a paid account verification which resulted in scammers impersonating firms.<\/p>\n<\/div>\n<\/div>\n

\n
\n

According to MoneyControl, the new app is codenamed P92, and will allow users to log in through their existing Instagram credentials.<\/p>\n<\/div>\n<\/div>\n

\n
\n

Meta’s app will be based on a similar framework to the one that powers Mastodon, a Twitter-like service which was launched in 2016.<\/p>\n<\/div>\n<\/div>\n

\n
\n

The new app would be decentralised – it cannot be run at the whim of a single entity, bought or sold.<\/p>\n<\/div>\n<\/div>\n

\n
\n

Meta’s plans come at a time when its biggest platform, Facebook, is struggling to attract the attention of a younger audience.<\/p>\n<\/div>\n<\/div>\n

\n
\n

It has also heavily invested in the metaverse, a virtual world where users interact and work – which has yet to come to fruition. <\/p>\n<\/div>\n<\/div>\n

\n
\n

Its video-sharing app, Instagram, is also facing stiff competition as content makers or hit influencers abandon the platform for TikTok.<\/p>\n<\/div>\n<\/div>\n

\n
\n

It was not immediately clear when Meta would roll out the new app.<\/p>\n<\/div>\n<\/div>\n

\n
\n
\n

Related Topics<\/h2>\n<\/div>\n
\n