{"id":5280,"date":"2026-09-23T03:14:03","date_gmt":"2026-09-23T03:14:03","guid":{"rendered":"https:\/\/260web.com\/news\/will-trumps-ai-rebrand-to-super-intelligence-catch-on\/"},"modified":"2026-09-23T03:14:03","modified_gmt":"2026-09-23T03:14:03","slug":"will-trumps-ai-rebrand-to-super-intelligence-catch-on","status":"publish","type":"post","link":"https:\/\/260web.com\/news\/will-trumps-ai-rebrand-to-super-intelligence-catch-on\/","title":{"rendered":"Will Trump&#8217;s AI rebrand to &#8216;super intelligence&#8217; catch on?"},"content":{"rendered":"<p>Will Trump&#8217;s AI rebrand to &#8216;super intelligence&#8217; catch on?<\/p>\n<p><div><img decoding=\"async\" src=\"https:\/\/260web.com\/news\/wp-content\/uploads\/2026\/09\/m6ykYx.jpg\" class=\"ff-og-image-inserted\"><\/div>\n<div spacing=\"6\" class=\"ssrcss-15twdc6-Stack e1y4nx260\">\n<div data-block=\"headline\" class=\"ssrcss-l7emlr-ComponentWrapper e1aon0op1\">\n<div class=\"ssrcss-usmnse-Spacer e1aon0op0\"><\/div>\n<\/div>\n<div data-block=\"media\" class=\"ssrcss-l7emlr-ComponentWrapper e1aon0op1\">\n<div class=\"ssrcss-126h8e-Spacer e1aon0op0\">\n<div class=\"ssrcss-1uy5kw5-FullWidthWrapper ep2nwvo1\">\n<figure class=\"ssrcss-hc6arm-StyledFigure e34k3c22\">\n<div class=\"ssrcss-ab5fd8-StyledFigureContainer e34k3c21\">\n<div data-chromatic=\"ignore\" class=\"ssrcss-dtyrnv-MediaPlayerWrapper e1h75hkw2\">\n<div data-testid=\"media-player-container-landscape\" class=\"ssrcss-78d3mz-MediaContainer e1h75hkw1\">\n<div class=\"ssrcss-199fzb3-MediaInner e1h75hkw0\">\n<div data-testid=\"bbc-logo-wrapper\" class=\"ssrcss-1tlcek-LogoIconWrapper eaj4kwa0\"><svg viewBox=\"0 0 112 32\" class=\"ssrcss-xi5oyi-StyledIcon e161cein1\" focusable=\"false\" aria-hidden=\"true\"><path d=\"M112 0v32H80V0zM72 0v32H40V0zM32 0v32H0V0zm65.47 6.8q-2.16 0-3.9.65a8 8 0 0 0-4.9 4.75 10 10 0 0 0-.65 3.79q0 2.15.63 3.86a8 8 0 0 0 1.83 2.9q1.2 1.19 2.92 1.81 1.73.63 3.9.63 1.61 0 3.1-.36 1.46-.35 2.58-.97v-3.43a9.6 9.6 0 0 1-5.15 1.46 6.5 6.5 0 0 1-3.12-.7 4.6 4.6 0 0 1-1.95-2 7 7 0 0 1-.68-3.2q0-1.87.7-3.19a4.7 4.7 0 0 1 2-2 7 7 0 0 1 3.17-.69q1.35 0 2.57.36a8 8 0 0 1 2.26 1.05v-3.5q-1.14-.6-2.48-.9-1.33-.3-2.83-.31M55.76 7H49v18h7.17a10 10 0 0 0 3.65-.63 4.7 4.7 0 0 0 3.16-4.56q0-1.63-.85-2.78a5 5 0 0 0-2.43-1.67 4 4 0 0 0 1.73-1.5q.6-.94.6-2.23a4 4 0 0 0-1.65-3.43Q58.74 7 55.76 7m-40 0H9v18h7.17a10 10 0 0 0 3.65-.63 4.7 4.7 0 0 0 3.16-4.56q0-1.63-.85-2.78a5 5 0 0 0-2.43-1.67 4 4 0 0 0 1.73-1.5q.6-.94.6-2.23a4 4 0 0 0-1.65-3.43Q18.74 7 15.76 7m40.12 10.22q3.35 0 3.35 2.47 0 1.16-.88 1.77t-2.52.62h-3.18v-4.86Zm-40 0q3.35 0 3.35 2.47 0 1.16-.88 1.77t-2.52.62h-3.18v-4.86Zm39.53-7.3q2.91 0 2.92 2.14 0 1.1-.75 1.72-.75.63-2.17.62h-2.76V9.92Zm-40 0q2.91 0 2.92 2.14 0 1.1-.75 1.72-.75.63-2.17.62h-2.76V9.92Z\" \/><\/svg><\/div>\n<\/div>\n<\/div>\n<div>\n<div class=\"ssrcss-1553su4-ErrorMessage eitf6465\">\n<div class=\"ssrcss-h7lv7m-StyledInnerContainer eitf6464\">\n<div class=\"ssrcss-nbxsk2-TextContent eitf6461\">\n<h2 type=\"normal\" class=\"ssrcss-89o2pv-Heading e10rt3ze0\">To play this video you need to enable JavaScript in your browser.<\/h2>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">This video can not be played<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/figure>\n<\/div>\n<\/div>\n<\/div>\n<div data-block=\"byline\" class=\"ssrcss-vxwoax-ComponentWrapper e1aon0op1\">\n<div class=\"ssrcss-126h8e-Spacer e1aon0op0\">\n<div data-testid=\"multi-byline\"><span><span class=\"ssrcss-16u1n8p-TextContributorName epw3ir01\">Osmond Chia<\/span><\/span><span><span class=\"ssrcss-1ai8n1t-Text e1xjs3jz0\">&nbsp;<!-- -->and<!-- -->&nbsp;<\/span><span class=\"ssrcss-16u1n8p-TextContributorName epw3ir01\">Kali Hays<\/span><\/span><\/div>\n<\/div>\n<\/div>\n<div data-block=\"metadata\" class=\"ssrcss-l7emlr-ComponentWrapper e1aon0op1\">\n<div class=\"ssrcss-126h8e-Spacer e1aon0op0\">\n<div data-testid=\"metadata\">\n<div>\n<ul role=\"list\" class=\"ssrcss-9tw7r1-MetadataStripContainer eh44mf03\">\n<div class=\"ssrcss-10q9h22-GroupChildrenForWrapping eh44mf02\">\n<li role=\"listitem\" class=\"ssrcss-sf7vdp-MetadataStripItem eh44mf01\">\n<div class=\"ssrcss-m5j4pi-MetadataContent eh44mf00\"><span class=\"ssrcss-1pvwv4b-MetadataSnippet e4wm5bw3\"><span class=\"ssrcss-61mhsj-MetadataText e4wm5bw1\"><time data-testid=\"timestamp\" datetime=\"2026-09-23T02:56:57.638Z\">17 minutes ago<\/time><\/span><\/span><\/div>\n<\/li>\n<\/div>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div data-block=\"text\" class=\"ssrcss-vxwoax-ComponentWrapper e1aon0op1\">\n<div class=\"ssrcss-126h8e-Spacer e1aon0op0\">\n<div data-testid=\"rich-text\">\n<div class=\"ssrcss-nqezkk-RichTextContainer e5tfeyi1\">\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\"><b class=\"ssrcss-1xjjfut-BoldText e5tfeyi3\">US President Donald Trump says the term artificial intelligence (AI) makes the technology &#8220;sound fake&#8221; and wants it to be called &#8220;super intelligence&#8221;.<\/b><\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">&#8220;Welcome to the new world of super intelligence &#8211; SI,&#8221; Trump said during a wide-ranging speech to the United Nations General Assembly in New York on Tuesday.<\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">While some people close to the president immediately started to use the term, experts have told the BBC it is unlikely to gain widespread traction in the industry because it is a name typically used to refer to more advanced systems.<\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">The announcement is Trump&#8217;s latest rebranding move after he had the names of Lake Ontario and the Gulf of Mexico changed on US maps and federal communications.<\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">&#8220;From this point forward, all of United States&#8217; documents, and hopefully the world&#8217;s, will be changed to use the more accurate term &#8216;super&#8217; as opposed to &#8216;artificial&#8217;. So its &#8216;super intelligence&#8217;,&#8221; Trump said.<\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">In the past week, Trump asked his social media followers to vote on other potential new names for AI including superior intelligence, extreme intelligence and supreme intelligence.<\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">After a series of polls on his Truth Social platform, super intelligence came out as the winner.<\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">The purpose of renaming AI &#8211; and whether it will be adopted by the technology industry &#8211; is unclear.<\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">AI refers to computer technology that allows machines to do tasks that usually require human thinking.<\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">Meanwhile, super intelligence has a specific meaning within the tech community.<\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">The term is often linked to the author and philosopher Nick Bostrom, who more than a decade ago defined the idea as an &#8220;intellect&#8221; that is superior to humans in all forms. It is still entirely hypothetical.<\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">The rebranding is &#8220;misleading&#8221;, as super intelligence typically refers to a system that has the ability to improve by itself, said digital ethics lecturer Simon Coghlan from The University of Melbourne.<\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">&#8220;I doubt &#8216;SI&#8217; will stick, in part because it exaggerates the current capacities of AI,&#8221; he said.<\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">&#8220;A superintelligent system, if it came about, would be regarded by experts as the most consequential technology ever made,&#8221; Coghlan said.<\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">National University of Singapore computer science lecturer Ben Leong said: &#8220;My guess is that professionals will want to save &#8216;SI&#8217; for a higher level of AI, not so much to describe AI today. It doesn&#8217;t feel like it&#8217;s at that level yet.&#8221;<\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">But some in Trump&#8217;s circle have already started to use the new term.<\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">&#8220;The Super Intelligence (SI) President has spoken! The United States is and will remain the global leader in SI,&#8221; US Chief Technology Officer Ethan Klein wrote on social media.<\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">While Trump&#8217;s ambassador to the UN Michael Waltz later said: &#8220;If you didn&#8217;t see the president&#8217;s speech, it&#8217;s now super intelligence. I think he&#8217;s absolutely right.&#8221;<\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">However, when asked for his thoughts on the new name, Canada&#8217;s minister of AI Evan Solomon said: &#8220;Canadians are not enthusiastic, at all, about renaming things,&#8221; in an apparent reference to Trump renaming Lake Ontario.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div data-block=\"links\" class=\"ssrcss-vxwoax-ComponentWrapper e1aon0op1\">\n<div class=\"ssrcss-126h8e-Spacer e1aon0op0\">\n<div spacing=\"4\" class=\"ssrcss-1gccci3-Stack e1y4nx260\">\n<ul role=\"list\" spacing=\"2\" class=\"ssrcss-94r6ik-Stack e1y4nx260\">\n<li class=\"ssrcss-qzx51b-LinkItem e3eyuya1\">\n<div spacing=\"4\" class=\"ssrcss-1gccci3-Stack e1y4nx260\"><span><\/p>\n<p class=\"ssrcss-7zrqh4-LinkHeadline e3eyuya4\"><span aria-hidden=\"false\">American power, AI and a walkout &#8211; key moments from Trump&#8217;s UN speech<\/span><\/p>\n<p><\/span><\/p>\n<div class=\"ssrcss-1ulytiq-LinkIconContainer e3eyuya3\"><svg viewBox=\"0 0 32 32\" width=\"1em\" height=\"1em\" class=\"ssrcss-xi5oyi-StyledIcon e161cein1\" focusable=\"false\" aria-hidden=\"true\"><path d=\"M21.6 14.3 5.5 31h6.4l14.6-15L11.9 1H5.5l16.1 16.7z\" \/><\/svg><\/div>\n<div>\n<ul role=\"list\" class=\"ssrcss-9tw7r1-MetadataStripContainer eh44mf03\">\n<div class=\"ssrcss-10q9h22-GroupChildrenForWrapping eh44mf02\">\n<li role=\"listitem\" class=\"ssrcss-sf7vdp-MetadataStripItem eh44mf01\">\n<div class=\"ssrcss-m5j4pi-MetadataContent eh44mf00\"><span class=\"ssrcss-1pvwv4b-MetadataSnippet e4wm5bw3\"><span class=\"ssrcss-61mhsj-MetadataText e4wm5bw1\">7 hours ago<\/span><\/span><\/div>\n<\/li>\n<\/div>\n<\/ul>\n<\/div>\n<\/div>\n<\/li>\n<li class=\"ssrcss-qzx51b-LinkItem e3eyuya1\">\n<div spacing=\"4\" class=\"ssrcss-1gccci3-Stack e1y4nx260\"><span><\/p>\n<p class=\"ssrcss-7zrqh4-LinkHeadline e3eyuya4\"><span aria-hidden=\"false\">AI staff &#8216;genuinely frightened&#8217; for humanity&#8217;s future, ex-Anthropic researcher tells BBC<\/span><\/p>\n<p><\/span><\/p>\n<div class=\"ssrcss-1ulytiq-LinkIconContainer e3eyuya3\"><svg viewBox=\"0 0 32 32\" width=\"1em\" height=\"1em\" class=\"ssrcss-xi5oyi-StyledIcon e161cein1\" focusable=\"false\" aria-hidden=\"true\"><path d=\"M21.6 14.3 5.5 31h6.4l14.6-15L11.9 1H5.5l16.1 16.7z\" \/><\/svg><\/div>\n<div>\n<ul role=\"list\" class=\"ssrcss-9tw7r1-MetadataStripContainer eh44mf03\">\n<div class=\"ssrcss-10q9h22-GroupChildrenForWrapping eh44mf02\">\n<li role=\"listitem\" class=\"ssrcss-sf7vdp-MetadataStripItem eh44mf01\">\n<div class=\"ssrcss-m5j4pi-MetadataContent eh44mf00\"><span class=\"ssrcss-1pvwv4b-MetadataSnippet e4wm5bw3\"><span class=\"ssrcss-61mhsj-MetadataText e4wm5bw1\">13 September<\/span><\/span><\/div>\n<\/li>\n<\/div>\n<\/ul>\n<\/div>\n<\/div>\n<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<div data-block=\"text\" class=\"ssrcss-vxwoax-ComponentWrapper e1aon0op1\">\n<div class=\"ssrcss-126h8e-Spacer e1aon0op0\">\n<div data-testid=\"rich-text\">\n<div class=\"ssrcss-nqezkk-RichTextContainer e5tfeyi1\">\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">It comes as top tech executives and researchers have in recent weeks called on the US government to regulate the industry over fears that AI could endanger humanity &#8211; concerns that Trump has dismissed as &#8220;a hoax&#8221;.<\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">He has argued against regulating the technology and said the US cannot afford to give China &#8211; its key technology rival &#8211; an advantage, adding that whichever side &#8220;wins AI, wins&#8221;.<\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">&#8220;We&#8217;re leading now over China by a lot, and everyone else, and we&#8217;re going to keep it that way,&#8221; Trump said.<\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">The US is not going to &#8220;stifle the growth of something that will be bigger than the industrial revolution,&#8221; he added.<\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">The government will &#8220;rein things in&#8221; if needed and will lead the sector responsibly, Trump said.<\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">Trump is set to meet his Chinese counterpart Xi Jinping this week, with AI expected to be discussed by the leaders of the world&#8217;s two biggest economies.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div data-block=\"topicList\" class=\"ssrcss-vxwoax-ComponentWrapper e1aon0op1\">\n<div class=\"ssrcss-tcr9z1-Spacer e1aon0op0\">\n<div data-testid=\"topic-list\">\n<div class=\"ssrcss-nj9heb-StyledTagContainer ed0g1kj1\">\n<div class=\"ssrcss-1pfbb52-TopicListHeaderWrapper etw6iwl0\">\n<h2 type=\"normal\" class=\"ssrcss-89o2pv-Heading e10rt3ze0\">Related topics<\/h2>\n<\/div>\n<div class=\"ssrcss-17ehax8-Cluster e1ihwmse1\">\n<ul role=\"list\" spacing=\"2\" class=\"ssrcss-w8zanw-ClusterItems e1ihwmse0\">\n<li>International Business<\/li>\n<li>Donald Trump<\/li>\n<li>Artificial intelligence<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>Published at Wed, 23 Sep 2026 02:56:57 +0000<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Will Trump&#8217;s AI rebrand to &#8216;super intelligence&#8217; catch on? To play this video you need to enable JavaScript in your browser. This video can not be played Osmond Chia&nbsp;and&nbsp;Kali Hays 17 minutes ago US President Donald Trump says the term artificial intelligence (AI) makes the technology &#8220;sound fake&#8221; and wants it to be called &#8220;super&hellip; <a class=\"more-link\" href=\"https:\/\/260web.com\/news\/will-trumps-ai-rebrand-to-super-intelligence-catch-on\/\">Continue reading <span class=\"screen-reader-text\">Will Trump&#8217;s AI rebrand to &#8216;super intelligence&#8217; catch on?<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":5279,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-5280","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","entry"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/260web.com\/news\/wp-json\/wp\/v2\/posts\/5280","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/260web.com\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/260web.com\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/260web.com\/news\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/260web.com\/news\/wp-json\/wp\/v2\/comments?post=5280"}],"version-history":[{"count":0,"href":"https:\/\/260web.com\/news\/wp-json\/wp\/v2\/posts\/5280\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/260web.com\/news\/wp-json\/wp\/v2\/media\/5279"}],"wp:attachment":[{"href":"https:\/\/260web.com\/news\/wp-json\/wp\/v2\/media?parent=5280"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/260web.com\/news\/wp-json\/wp\/v2\/categories?post=5280"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/260web.com\/news\/wp-json\/wp\/v2\/tags?post=5280"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}