{"id":5521,"date":"2026-10-30T12:26:06","date_gmt":"2026-10-30T12:26:06","guid":{"rendered":"https:\/\/260web.com\/news\/google-value-plunges-by-500bn-as-its-own-ai-search-hits-ad-sales\/"},"modified":"2026-10-30T12:26:06","modified_gmt":"2026-10-30T12:26:06","slug":"google-value-plunges-by-500bn-as-its-own-ai-search-hits-ad-sales","status":"publish","type":"post","link":"https:\/\/260web.com\/news\/google-value-plunges-by-500bn-as-its-own-ai-search-hits-ad-sales\/","title":{"rendered":"Google value plunges by $500bn as its own AI search hits ad sales"},"content":{"rendered":"<p>Google value plunges by $500bn as its own AI search hits ad sales<\/p>\n<div data-block=\"headline\" class=\"ssrcss-l7emlr-ComponentWrapper e1aon0op1\">\n<div class=\"ssrcss-usmnse-Spacer e1aon0op0\"><\/div>\n<\/div>\n<div data-block=\"image\" class=\"ssrcss-l7emlr-ComponentWrapper e1aon0op1\">\n<div class=\"ssrcss-126h8e-Spacer e1aon0op0\">\n<div data-testid=\"image\" class=\"ssrcss-1uy5kw5-FullWidthWrapper ep2nwvo1\">\n<figure class=\"ssrcss-hc6arm-StyledFigure e34k3c22\">\n<div class=\"ssrcss-ab5fd8-StyledFigureContainer e34k3c21\"><span class=\"ssrcss-1501oth-Placeholder etlorgc0\"><picture><source srcset=\"https:\/\/ichef.bbci.co.uk\/ace\/standard\/240\/cpsprodpb\/3304\/live\/1c4d6e00-d3d4-11f1-b441-2b33b063138f.jpg.webp 240w, https:\/\/ichef.bbci.co.uk\/ace\/standard\/320\/cpsprodpb\/3304\/live\/1c4d6e00-d3d4-11f1-b441-2b33b063138f.jpg.webp 320w, https:\/\/ichef.bbci.co.uk\/ace\/standard\/480\/cpsprodpb\/3304\/live\/1c4d6e00-d3d4-11f1-b441-2b33b063138f.jpg.webp 480w, https:\/\/ichef.bbci.co.uk\/ace\/standard\/624\/cpsprodpb\/3304\/live\/1c4d6e00-d3d4-11f1-b441-2b33b063138f.jpg.webp 624w, https:\/\/ichef.bbci.co.uk\/ace\/standard\/800\/cpsprodpb\/3304\/live\/1c4d6e00-d3d4-11f1-b441-2b33b063138f.jpg.webp 800w, https:\/\/ichef.bbci.co.uk\/ace\/standard\/976\/cpsprodpb\/3304\/live\/1c4d6e00-d3d4-11f1-b441-2b33b063138f.jpg.webp 976w\" type=\"image\/webp\"><img decoding=\"async\" alt=\"Google CEO Sundar Pichai gesturing with his hands while speaking to reporters outside of the White House.\" src=\"https:\/\/260web.com\/news\/wp-content\/uploads\/2026\/10\/OSz7fK.jpg\" srcset=\"https:\/\/ichef.bbci.co.uk\/ace\/standard\/240\/cpsprodpb\/3304\/live\/1c4d6e00-d3d4-11f1-b441-2b33b063138f.jpg 240w, https:\/\/ichef.bbci.co.uk\/ace\/standard\/320\/cpsprodpb\/3304\/live\/1c4d6e00-d3d4-11f1-b441-2b33b063138f.jpg 320w, https:\/\/ichef.bbci.co.uk\/ace\/standard\/480\/cpsprodpb\/3304\/live\/1c4d6e00-d3d4-11f1-b441-2b33b063138f.jpg 480w, https:\/\/ichef.bbci.co.uk\/ace\/standard\/624\/cpsprodpb\/3304\/live\/1c4d6e00-d3d4-11f1-b441-2b33b063138f.jpg 624w, https:\/\/ichef.bbci.co.uk\/ace\/standard\/800\/cpsprodpb\/3304\/live\/1c4d6e00-d3d4-11f1-b441-2b33b063138f.jpg 800w, https:\/\/ichef.bbci.co.uk\/ace\/standard\/976\/cpsprodpb\/3304\/live\/1c4d6e00-d3d4-11f1-b441-2b33b063138f.jpg 976w\" width=\"3840\" height=\"2160.6289502081086\" class=\"ssrcss-egie1y-Image edrdn950\"><\/picture><\/span><span role=\"text\" class=\"ssrcss-tzgxt7-StyledFigureCopyright e34k3c20\">EPA<\/span><\/div>\n<\/figure>\n<\/div>\n<\/div>\n<\/div>\n<div data-block=\"byline\" class=\"ssrcss-vxwoax-ComponentWrapper e1aon0op1\">\n<div class=\"ssrcss-126h8e-Spacer e1aon0op0\">\n<div data-testid=\"multi-byline\"><span><span class=\"ssrcss-16u1n8p-TextContributorName epw3ir01\">Kali Hays<\/span><span class=\"ssrcss-1ai8n1t-Text e1xjs3jz0\"><span aria-hidden=\"true\">,&nbsp;<\/span>Technology reporter<\/span><\/span><span><span class=\"ssrcss-1ai8n1t-Text e1xjs3jz0\">&nbsp;<!-- -->and<!-- -->&nbsp;<\/span><span class=\"ssrcss-16u1n8p-TextContributorName epw3ir01\">Mitchell Labiak<\/span><span class=\"ssrcss-1ai8n1t-Text e1xjs3jz0\"><span aria-hidden=\"true\">,&nbsp;<\/span>Business reporter<\/span><\/span><\/div>\n<\/div>\n<\/div>\n<div data-block=\"metadata\" class=\"ssrcss-l7emlr-ComponentWrapper e1aon0op1\">\n<div class=\"ssrcss-126h8e-Spacer e1aon0op0\">\n<div data-testid=\"metadata\">\n<div>\n<ul role=\"list\" class=\"ssrcss-9tw7r1-MetadataStripContainer eh44mf03\">\n<div class=\"ssrcss-10q9h22-GroupChildrenForWrapping eh44mf02\">\n<li role=\"listitem\" class=\"ssrcss-sf7vdp-MetadataStripItem eh44mf01\">\n<div class=\"ssrcss-m5j4pi-MetadataContent eh44mf00\"><span class=\"ssrcss-1pvwv4b-MetadataSnippet e4wm5bw3\"><span class=\"ssrcss-61mhsj-MetadataText e4wm5bw1\"><time data-testid=\"timestamp\" datetime=\"2026-10-29T21:29:51.580Z\">29 October 2026<\/time><\/span><\/span><\/div>\n<\/li>\n<li role=\"listitem\" class=\"ssrcss-sf7vdp-MetadataStripItem eh44mf01\">\n<div class=\"ssrcss-m5j4pi-MetadataContent eh44mf00\"><span class=\"ssrcss-1pvwv4b-MetadataSnippet e4wm5bw3\"><span class=\"ssrcss-61mhsj-MetadataText e4wm5bw1\"><span data-testid=\"participate:comments\" class=\"ssrcss-1uthlc3-IconContainer e4wm5bw0\"><svg viewBox=\"0 0 32 32\" width=\"1em\" height=\"1em\" class=\"ssrcss-xi5oyi-StyledIcon e161cein1\" focusable=\"false\" aria-hidden=\"true\"><path d=\"M1.1 24.2h29.8V1H1.1zM5 11.3h16.5v2.6H5zm20 9H5v-2.6h20zm1.5-12.8H5V4.9h21.5zM13 23.6H6.6V31H9z\" \/><\/svg><\/span>47 Comments<\/span><\/span><\/div>\n<\/li>\n<\/div>\n<\/ul>\n<\/div>\n<div class=\"ssrcss-1ey53kj-MetadataSnippetWrapper exhp0uq0\"><span class=\"ssrcss-1pvwv4b-MetadataSnippet e4wm5bw3\"><span class=\"ssrcss-61mhsj-MetadataText e4wm5bw1\"><time data-testid=\"timestamp\" datetime=\"2026-10-30T12:04:02.436Z\">Updated 15 minutes ago<\/time><\/span><\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div data-block=\"text\" class=\"ssrcss-vxwoax-ComponentWrapper e1aon0op1\">\n<div class=\"ssrcss-126h8e-Spacer e1aon0op0\">\n<div data-testid=\"rich-text\">\n<div class=\"ssrcss-nqezkk-RichTextContainer e5tfeyi1\">\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\"><b>Google-owner Alphabet lost just over $500bn (\u00a3374bn) in value on Thursday after it revealed its own artificial intelligence (AI) summaries were hitting search advertising revenue.<\/b><\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">Chief business officer Philipp Schindler said Google&#8217;s &#8220;AI mode&#8221;, where it answers questions conversationally, was eating into the money it makes from ads which appear next to results to traditional search questions.<\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">Yet, Schindler said he felt &#8220;very good about our trajectory&#8221; with an AI-focused version of the search engine.<\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">Google&#8217;s role in answering the world&#8217;s questions has been challenged by the AI boom, with millions of people using programs such as ChatGPT and Claude instead.<\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">Kim Scott, who formerly led Google&#8217;s advertising business, told the BBC&#8217;s Today programme that the company would &#8220;rather eat its own lunch than allow someone else to eat their lunch&#8221; by having its own AI summaries hit its search revenue.<\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">She said that Google was founded on the idea of making long-term bets on technology \u2013 even if they hurt the firm in the short term.<\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">&#8220;I think they&#8217;re making a long-term bet on AI,&#8221; she said.<\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">In its results published on Wednesday, Alphabet revealed that total revenue grew 25% in the three months to the end of September, compared to the same period last year, hitting $127.6bn.<\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">However, the firm did not make as much money as analysts had predicted, particularly in its advertising arm, which spooked many investors.<\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">Shares in the company plummeted over 12% to a six-month low following the release of the results.<\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">By the end of Thursday,  the company&#8217;s total stock market value had fallen to $3.46 trillion from $3.97 trillion the day before.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div data-block=\"subheadline\" class=\"ssrcss-vxwoax-ComponentWrapper e1aon0op1\">\n<div class=\"ssrcss-usmnse-Spacer e1aon0op0\">\n<div data-testid=\"subheadline\">\n<h2 id=\"Investors-not-buying-Amazons-trilliondollar-business-hopes\" tabindex=\"-1\" class=\"ssrcss-1sc9t00-Heading e10rt3ze0\"><span role=\"text\">Investors not buying Amazon&#8217;s trillion-dollar business hopes<\/span><\/h2>\n<\/div>\n<\/div>\n<\/div>\n<div data-block=\"text\" class=\"ssrcss-vxwoax-ComponentWrapper e1aon0op1\">\n<div class=\"ssrcss-126h8e-Spacer e1aon0op0\">\n<div data-testid=\"rich-text\">\n<div class=\"ssrcss-nqezkk-RichTextContainer e5tfeyi1\">\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">Microsoft and Amazon also issued updates this week, and joined Google in plans to keep spending huge sums of cash in the ongoing AI race. <\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">But investors appeared dismayed at the impacts these plans are having on the ability of each to keep growing their core lines of business.<\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">Amazon&#8217;s stock took a hit on Thursday , with its shares falling 6% in after-hours  trading.<\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">Alongside quarterly sales growth of 11%, hitting $201bn, the company shared a staggering cash flow figure of negative $42bn.<\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">That number shows that Amazon is not only spending more money than it makes, but that spending has increased six-fold over the span of three months.<\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">Chief executive Andy Jassy claimed the business was spending in part because it had the chance at, not one, but two businesses that could end up bringing in $1 trillion for Amazon the future.<\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">Jassy did not specify what two Amazon businesses those may be. But during a call with financial analysts he repeatedly mentioned the financial opportunity presented by Amazon making and selling its own computer chips, as well as its AI developer platform Bedrock, which offers paying users access to most major AI models and tools.<\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">&#8220;One of the lessons we&#8217;ve learned over 20-plus years is that there is not one tool to rule the world,&#8221; Jassy said. &#8220;People always assume whatever is in the lead early on will be the only thing that people use &#8211; it&#8217;s never true.&#8221;<\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">As Jassy was asked several times to explain the company&#8217;s spending, he admitted it &#8220;would be more convenient&#8221; if it were spread over the next 25 years. &#8220;That&#8217;s not the world we live in,&#8221; he added.<\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">&#8220;We can fund this plan, and I think it will forever change the size, the revenue, the free cash flow of Amazon.&#8221;<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div data-block=\"subheadline\" class=\"ssrcss-vxwoax-ComponentWrapper e1aon0op1\">\n<div class=\"ssrcss-usmnse-Spacer e1aon0op0\">\n<div data-testid=\"subheadline\">\n<h2 id=\"Microsoft-begs-the-question-of-AIs-real-value\" tabindex=\"-1\" class=\"ssrcss-1sc9t00-Heading e10rt3ze0\"><span role=\"text\">Microsoft begs the question of AI&#8217;s real value<\/span><\/h2>\n<\/div>\n<\/div>\n<\/div>\n<div data-block=\"text\" class=\"ssrcss-vxwoax-ComponentWrapper e1aon0op1\">\n<div class=\"ssrcss-126h8e-Spacer e1aon0op0\">\n<div data-testid=\"rich-text\">\n<div class=\"ssrcss-nqezkk-RichTextContainer e5tfeyi1\">\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">Wall Street&#8217;s reaction to Microsoft&#8217;s update was more muted, with shares falling by less than 1% on Thursday.<\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">The company, which is also one of OpenAI&#8217;s largest investors, spent around $5bn less on investments dedicated to AI. It also revealed earlier this week plans to cut thousands of workers, which will further reduce the company&#8217;s costs.<\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">Meanwhile, its revenue grew 19% from a year earlier, hitting $92.3bn for the quarter. Its crucial cloud business grew by 30% to $63bn.<\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">Chief executive Satya Nadella said the use of Copilot, Microsoft&#8217;s AI chatbot and tool, has seen &#8220;automated tasks nearly double since July&#8221; as daily users grew by 500% from a year ago.<\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">Usually lower spending and growing sales earns a positive reaction from investors.<\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">But Woo said Wall Street is trying to look farther into the future when it comes to which businesses will truly make good on their big promises around AI.<\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">&#8220;Microsoft&#8217;s results reinforce that enterprise demand for AI remains strong, but they also highlight a much bigger question facing the technology industry, where AI value will ultimately be captured,&#8221; Woo said.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div data-block=\"topicList\" class=\"ssrcss-vxwoax-ComponentWrapper e1aon0op1\">\n<div class=\"ssrcss-tcr9z1-Spacer e1aon0op0\">\n<div data-testid=\"topic-list\">\n<div class=\"ssrcss-nj9heb-StyledTagContainer ed0g1kj1\">\n<div class=\"ssrcss-1pfbb52-TopicListHeaderWrapper etw6iwl0\">\n<h2 type=\"normal\" class=\"ssrcss-89o2pv-Heading e10rt3ze0\">Related topics<\/h2>\n<\/div>\n<div class=\"ssrcss-17ehax8-Cluster e1ihwmse1\">\n<ul role=\"list\" spacing=\"2\" class=\"ssrcss-w8zanw-ClusterItems e1ihwmse0\">\n<li>Google<\/li>\n<li>Alphabet<\/li>\n<li>Microsoft<\/li>\n<li>Amazon<\/li>\n<li>Artificial intelligence<\/li>\n<li>Stock markets<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>Published at Fri, 30 Oct 2026 12:04:02 +0000<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google value plunges by $500bn as its own AI search hits ad sales EPA Kali Hays,&nbsp;Technology reporter&nbsp;and&nbsp;Mitchell Labiak,&nbsp;Business reporter 29 October 2026 47 Comments Updated 15 minutes ago Google-owner Alphabet lost just over $500bn (\u00a3374bn) in value on Thursday after it revealed its own artificial intelligence (AI) summaries were hitting search advertising revenue. Chief business&hellip; <a class=\"more-link\" href=\"https:\/\/260web.com\/news\/google-value-plunges-by-500bn-as-its-own-ai-search-hits-ad-sales\/\">Continue reading <span class=\"screen-reader-text\">Google value plunges by $500bn as its own AI search hits ad sales<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":5520,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-5521","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","entry"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/260web.com\/news\/wp-json\/wp\/v2\/posts\/5521","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/260web.com\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/260web.com\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/260web.com\/news\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/260web.com\/news\/wp-json\/wp\/v2\/comments?post=5521"}],"version-history":[{"count":0,"href":"https:\/\/260web.com\/news\/wp-json\/wp\/v2\/posts\/5521\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/260web.com\/news\/wp-json\/wp\/v2\/media\/5520"}],"wp:attachment":[{"href":"https:\/\/260web.com\/news\/wp-json\/wp\/v2\/media?parent=5521"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/260web.com\/news\/wp-json\/wp\/v2\/categories?post=5521"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/260web.com\/news\/wp-json\/wp\/v2\/tags?post=5521"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}