{"id":768,"date":"2023-06-05T04:27:08","date_gmt":"2023-06-05T04:27:08","guid":{"rendered":"https:\/\/260web.com\/news\/elon-musk-top-nbcuniversal-executive-joins-twitter\/"},"modified":"2023-06-05T04:27:08","modified_gmt":"2023-06-05T04:27:08","slug":"elon-musk-top-nbcuniversal-executive-joins-twitter","status":"publish","type":"post","link":"https:\/\/260web.com\/news\/elon-musk-top-nbcuniversal-executive-joins-twitter\/","title":{"rendered":"Elon Musk: Top NBCUniversal executive joins Twitter"},"content":{"rendered":"

Elon Musk: Top NBCUniversal executive joins Twitter<\/p>\n

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By Annabelle Liang<\/div>\n
Business reporter<\/div>\n<\/div>\n<\/div>\n<\/div>\n
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Twitter has snapped up senior NBCUniversal executive Joe Benarroch, as Elon Musk continues to shake up the social media platform’s top team.<\/b><\/p>\n<\/div>\n<\/div>\n

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Mr Benarroch starts the role on Monday, focussing on business operations.<\/p>\n<\/div>\n<\/div>\n

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It comes less than a month after NBCUniversal’s head of advertising Linda Yaccarino was named as Twitter’s new chief executive.<\/p>\n<\/div>\n<\/div>\n

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She will take the position currently held by Mr Musk, who will remain closely involved in the company.<\/p>\n<\/div>\n<\/div>\n

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Mr Benarroch has already updated his LinkedIn profile, indicating that he will be based at Twitter’s New York office.<\/p>\n<\/div>\n<\/div>\n

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He also posted an announcement about his move that said: “I am looking forward to bringing my experience to Twitter, and to working with the entire team to build Twitter 2.0 together.”<\/p>\n<\/div>\n<\/div>\n

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On Twitter, Ms Yaccarino said: “Welcome to the flock @benarroch_joe! From one bird to the next.”<\/p>\n<\/div>\n<\/div>\n

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In his last job Mr Benarroch was the executive vice president for communications, advertising and partnerships at NBCUniversal. Earlier in his career, he worked at social media giant Facebook.<\/p>\n<\/div>\n<\/div>\n

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