{"id":780,"date":"2023-06-07T14:26:04","date_gmt":"2023-06-07T14:26:04","guid":{"rendered":"https:\/\/260web.com\/news\/twitch-apologises-as-streamers-leave-after-adverts-row\/"},"modified":"2023-06-07T14:26:04","modified_gmt":"2023-06-07T14:26:04","slug":"twitch-apologises-as-streamers-leave-after-adverts-row","status":"publish","type":"post","link":"https:\/\/260web.com\/news\/twitch-apologises-as-streamers-leave-after-adverts-row\/","title":{"rendered":"Twitch apologises as streamers leave after adverts row"},"content":{"rendered":"

Twitch apologises as streamers leave after adverts row<\/p>\n

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\"Twitch<\/picture><\/span>Getty Images<\/span><\/div>\n<\/figure>\n<\/div>\n
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By Tom Gerken<\/div>\n
Technology reporter<\/div>\n<\/div>\n<\/div>\n<\/div>\n
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Twitch has apologised, after a backlash over new advertising rules. <\/b><\/p>\n<\/div>\n<\/div>\n

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The Amazon-owned livestreaming service had said it would restrict the size and type of ads used by streamers who create content on Twitch.<\/p>\n<\/div>\n<\/div>\n

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This would have substantially reduced the ways in which streamers generate income on the platform.<\/p>\n<\/div>\n<\/div>\n

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Twitch has now said it will rewrite the new policy, after several prominent creators threatened to boycott the platform – and some moved elsewhere.<\/p>\n<\/div>\n<\/div>\n

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“Today’s branded-content policy update was overly broad,” it said in a tweet viewed 17.6 million times. <\/p>\n<\/div>\n<\/div>\n

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“This created confusion and frustration – and we apologise for that. <\/p>\n<\/div>\n<\/div>\n

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“We do not intend to limit streamers’ ability to enter into direct relationships with sponsors – and we understand that this is an important part of how streamers earn revenue.”<\/p>\n<\/div>\n<\/div>\n

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\"Twitch<\/picture><\/div>\n

<\/span><\/span>C.B Visuals<\/span><\/div>\n<\/figure>\n<\/div>\n

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But UK streamer Marco, known online as Stallion, told BBC News he would still be leaving Twitch, following the original update.<\/p>\n<\/div>\n<\/div>\n

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“This is the push that I needed to get me off this platform,” he said. <\/p>\n<\/div>\n<\/div>\n

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“This has been something that’s been in my mind for the last two years… the problem with Twitch is it has next to no discoverability – it’s one of those platforms where if you’re not already at the top, you’re not going to be. <\/p>\n<\/div>\n<\/div>\n

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“I get it that it’s a business, but it’s like there’s no thought about the people who are on the platform… it just feels like it’s all about the money now and nothing to do with us.”<\/p>\n<\/div>\n<\/div>\n

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